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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Posts about

Prediction

Your Brain is a Prediction Engine . . . & Market Research has NOTHING on That

"Neuroforecasting is the practice of using neurophysiology to predict population-wide behaviors...

LA Fitness: Welcome to your comeback

LA Fitness is trying to call it a comeback . . . but we're not here for it. 

You're Measuring the Wrong Thing.

We all know vanity metrics exist. We talk about them with disdain, yet we still analyze them and...

Do I want Market Research, Consumer Insights, or Content Prediction?

These terms of art get thrown around a lot in conversations I am having with customers and partners.

Can you Dial for Answers?

Data analysts like to say that more data is always good.

Battle Tested

"I INTEROGATE TERRORISTS FOR A LIVING AND I NEED THAT STUFF TOMORROW!"

Why Your Gut is Wrong (But is Sometimes Right)

The oil rig Deepwater Horizon exploded in 2010 causing deaths and a massive oil spill in the Gulf...

On Being One's Own Rabbit

On Being One's Own Rabbit is the title of a 1927 article by British scientist and mathematician...