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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Prediction

Do I want Market Research, Consumer Insights, or Content Prediction?

These terms of art get thrown around a lot in conversations I am having with customers and...

Can you Dial for Answers?

Data analysts like to say that more data is always good.

Battle Tested

"I INTEROGATE TERRORISTS FOR A LIVING AND I NEED THAT STUFF TOMORROW!"

Why Your Gut is Wrong (But is Sometimes Right)

The oil rig Deepwater Horizon exploded in 2010 causing deaths and a massive oil spill in the...

On Being One's Own Rabbit

On Being One's Own Rabbit is the title of a 1927 article by British scientist and mathematician...

Face Freaks

It was such a great idea.  Capture people's emotional states from facial twitches.

Sweating the Data?

I love to sweat.  When working out.

Why not EEG?

That's me and Dr. Jorge Barraza, Immersion's co-founders, calibrating a high-density...