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You're Measuring the Wrong Thing.
We all know vanity metrics exist. We talk about them with disdain, yet we still analyze ...
Does Brady's Hertz Commercial stand up to internet hype?
Hertz is adding electric vehicles to its fleet and it’s making quite a stir.
10 Ways to Increase the Impact of Your Holiday Ad
Oh, the holidays. The winter holiday season is the make or break time to hit sales ...
Is NBA Lane the best sports ad ever?
AdWeek calls ‘NBA Lane’ “one of the best sports ads ever." Created to celebrate the 75th ...
What makes a top-10 holiday ad?
Last year, Ad Age & Adrianne Pasquarelli took a look at the Top 10 Holiday Ads of the ...