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The Neuroscience of Disneyland
Pirates of the Caribbean—that's easily the best ride at Disneyland. At least for me.
Immersion & Pandora Collaborate to Predict Hits
The Problem
The Science of Superfans
Superfans are thrilled by an experience and they respond in an oversized way. The ...
What Your Brain Wants To Watch
News or entertainment?
Size Matters. How Facebook & Immersion Figured Out What People Love
The largest advertiser in the world, consumer products company Proctor & Gamble, cut ...
Fewer Brains Mean Bigger Data
Many companies built their reputations on surveying a thousand or more people to capture ...
If Content Is King, Why Do Most Shows Play The Fool?
Content is king.
I Believe in Software Not Slides
There was a time when answers were delivered to you on paper, or in a PowerPoint slide ...