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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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The Neuroscience of Cheating

By all accounts, Carl Shapiro was a shrewd businessman. He built Kay Windsor into one of the...

Even Jon Hamm Needs a Good Story

Apple Tv+ and Jon Hamm? Seems like a recipe for success right off the bat. 

Immersion Drives Sales

Immersion creates sales.

A Great Strategy Deserves Great Content

This week at Immersion - we’re thinking a lot about strategy. It’s an essential, foundational part...

10 ways to improve your ads

After 20+ years of research in neuromarketing, we've learned a thing or two about what makes the...

LA Fitness: Welcome to your comeback

LA Fitness is trying to call it a comeback . . . but we're not here for it. 

UNBIASED FEEDBACK: The french fry edition

THE GREAT FRY-OFF! At Immersion, we are not quite ready to give up the gluttony of the holidays . ....

No to "Happy No Year"

When we heard about the new ad campaign from Kraft Mac & Cheese that was telling everyone to buck...