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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Need to Trim a Live Event? Duplicate - Don't Lose Data!

You ever send an email too soon and JUST.WANT.IT.BACK? Have your computer crash before you hit save...

Facial Coding Faces Major Controversy

So you want to understand what your customer is feeling when they watch your ads.

Retro Ad of the Week: Burger King is NOT a Whopper of an Ad

The summer of nostalgia continues! For this week's ad, we decided to check out Burger King's 1997...

Influencing Shopper Decisions

Over the past decades, marketing has been defined by inflection points. The ways we speak to our...

Retro Ad of the Week: Blockbuster Really DID Know What They Were Doing

The start of summer has us feeling nostalgic here at Immersion!

Music in Advertising: A Top 20 hit will not save your ad.

Every so often you hear about a brand dropping a huge sum of money to secure a famous song in their...

"They're Gonna Want You Dead" - Ladder's Tagline Drives Tension and Immersion in their new Spot

"They're gonna want you dead," claims the tagline from Ladder in a new ad. 

Better Customer Experiences Create Happier Lives

Finally! Some great news about aging! 

Tension Makes a Story. And Stories Make a Sale.

If you've been following our blog - you know by now that storytelling drives immersion.