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3 min read

The Science of Superfans

Superfans are thrilled by an experience and they respond in an oversized way.  The scientists at Immersion wondered if...

3 min read

Why we give to charity

 

Ben.  The little boy's name is Ben.  He looks so happy.  So, why is his father heartbroken? 

 

As the camera pans...

2 min read

Immersion on the Move

Every year cars have more automated features, but some people still want to get on the road simply for the fun of...

2 min read

Why do some TED Talks go viral?

My knees were shaking as I walked onto the stage at the Edinburgh International Conference Center.  I had been invited...

2 min read

Customized Classroom

Teachers get too much and too little credit for student outcomes.

Some students are ready to learn, others struggle to...

2 min read

Creating Extraordinary Customer Experiences

After two days, I resolved that Canberra is the world's most boring city.  That is why I went back to Sydney. 

I had...

1 min read

Best Practices When Running Remote Meetings

The global pandemic has forced meetings, teaching, and training to be remote.  Running a remote event, as we have...

1 min read

What Your Brain Wants To Watch

News or entertainment?

In the era of COVID, what do brains find most valuable?  Immersion decided to find out using our...

2 min read

Size Matters. How Facebook & Immersion Figured Out What People Love

The largest advertiser in the world, consumer products company Proctor & Gamble, cut their digital advertising by over...

2 min read

Your Virtual Events are the New TV

Will your attendees stay tuned or click away? 

In fact, how would you even know if your message is reaching...