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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Music in Advertising: A Top 20 hit will not save your ad.

Every so often you hear about a brand dropping a huge sum of money to secure a famous song in their...

"They're Gonna Want You Dead" - Ladder's Tagline Drives Tension and Immersion in their new Spot

"They're gonna want you dead," claims the tagline from Ladder in a new ad. 

Better Customer Experiences Create Happier Lives

Finally! Some great news about aging! 

Tension Makes a Story. And Stories Make a Sale.

If you've been following our blog - you know by now that storytelling drives immersion.

April Brings Product Updates for Immersion

We've been busy at Immersion and developing some game-changing updates for your Immersion...

Pause Really is Power: Powerade's Slam Dunk Storytelling

In our ad of the week - we are taking a look at a commercial that capitalizes on a huge...

Cow Farts aren't Funny Enough to Sell Burgers

Burger King is taking a big leap . . . into cow farts. 

"Because You Wouldn't Eat Your Best Friend"

We've been talking a lot in our "10 Ways to Improve Your Ads" about how putting a celebrity in your...

Pump Up the Drama: Super Bowl Ads Are Nothing Without A Story

As we roll on in to one of the biggest weekend's in advertising, we thought we'd take a look at at...