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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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A Great Strategy Deserves Great Content

This week at Immersion - we’re thinking a lot about strategy. It’s an essential, foundational part...

10 ways to improve your ads

After 20+ years of research in neuromarketing, we've learned a thing or two about what makes the...

LA Fitness: Welcome to your comeback

LA Fitness is trying to call it a comeback . . . but we're not here for it. 

UNBIASED FEEDBACK: The french fry edition

THE GREAT FRY-OFF! At Immersion, we are not quite ready to give up the gluttony of the holidays . ....

No to "Happy No Year"

When we heard about the new ad campaign from Kraft Mac & Cheese that was telling everyone to buck...

Peloton - AND Chris Noth - Fire Back

Remember that controversial Peloton ad wayyyy back in the "before-times" of 2019?

80's nostalgia and wacky humor drive immersion in ryan reynolds' new aviation ad

Ryan Reynolds is at it again . . . so you know we had to measure the Immersion! 

Oxytocin Forms Attachments to Products, Building Customer Loyalty

Loyalty. It is among the most valued traits in our friends and also what brands strive to create...

You're Measuring the Wrong Thing.

We all know vanity metrics exist. We talk about them with disdain, yet we still analyze them and...