The Neuroscience of Cheating
By all accounts, Carl Shapiro was a shrewd businessman. He built Kay Windsor into one of the...
Even Jon Hamm Needs a Good Story
Apple Tv+ and Jon Hamm? Seems like a recipe for success right off the bat.
Immersion Drives Sales
Immersion creates sales.
A Great Strategy Deserves Great Content
This week at Immersion - we’re thinking a lot about strategy. It’s an essential, foundational part...
10 ways to improve your ads
After 20+ years of research in neuromarketing, we've learned a thing or two about what makes the...
LA Fitness: Welcome to your comeback
LA Fitness is trying to call it a comeback . . . but we're not here for it.
UNBIASED FEEDBACK: The french fry edition
THE GREAT FRY-OFF! At Immersion, we are not quite ready to give up the gluttony of the holidays . ....
No to "Happy No Year"
When we heard about the new ad campaign from Kraft Mac & Cheese that was telling everyone to buck...