Immersion Blog

Best Practices When Running Remote Meetings

The global pandemic has forced meetings, teaching, and training to be remote.  Running a remote...

What Your Brain Wants To Watch

News or entertainment?

Size Matters. How Facebook & Immersion Figured Out What People Love

The largest advertiser in the world, consumer products company Proctor & Gamble, cut their...

Your Virtual Events are the New TV

Will your attendees stay tuned or click away? 

The Power of Distributed Neuroscience

Fears of the COVID-19 variant of the coronavirus are impacting all unnecessary gatherings,...

Fewer Brains Mean Bigger Data

Many companies built their reputations on surveying a thousand or more people to capture...

Getting Schooled: How Immersion Works in the Classroom

At Immersion, we are "on the ground" technologists.  By that I mean we have partners not clients.

Why We Remember

The first time you met your life partner.  Birth of your child.  The destruction and death of...

The Neuroscience of Failed Product Launches

In the 1980’s Coca-Cola was losing market share to Pepsi. The solution, the Coke people thought,...