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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Writer from Kia - Ad Breakdown

Last week our friends at Kia Motors spent $11M on their new Writer ad. Was it worth it? Let's find...

The secret to identifying new market segments

As a brand leader, your ultimate goal is to grow market share for your product.  And when you boil...

Do I want Market Research, Consumer Insights, or Content Prediction?

These terms of art get thrown around a lot in conversations I am having with customers and partners.

Too many decisions in your day? Take care of your brain!

After a day of making decisions turns into a week of it - the brain fog can be REAL. Constant gut...

PRODUCT UPDATE: Sharing Measurements

You can now SHARE your Immersion results with a click! 

Immersion is a pretty impressive tool (if...

AVOID THE CREATIVE CRAPSHOOT: What can we know for sure?

I worked at marketing agencies for over thirteen years. And I loved the chaos.

Build better! Get smarter data to understand your users

The journey of product builders and app designers all starts the same: a spark of inspiration!