Pause Really is Power: Powerade's Slam Dunk Storytelling
In our ad of the week - we are taking a look at a commercial that capitalizes on a huge...
Cow Farts aren't Funny Enough to Sell Burgers
Burger King is taking a big leap . . . into cow farts.
"Because You Wouldn't Eat Your Best Friend"
We've been talking a lot in our "10 Ways to Improve Your Ads" about how putting a celebrity in your...
Pump Up the Drama: Super Bowl Ads Are Nothing Without A Story
As we roll on in to one of the biggest weekend's in advertising, we thought we'd take a look at at...
The Neuroscience of Cheating
By all accounts, Carl Shapiro was a shrewd businessman. He built Kay Windsor into one of the...
Even Jon Hamm Needs a Good Story
Apple Tv+ and Jon Hamm? Seems like a recipe for success right off the bat.
Immersion Drives Sales
Immersion creates sales.
A Great Strategy Deserves Great Content
This week at Immersion - we’re thinking a lot about strategy. It’s an essential, foundational part...