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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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TEMPTATIONS PICKS "TREAT" THIS HALLOWEEN

You probably saw our post measuring the top 2020 Holiday Ads. And we KNOW some of you thought we...

What makes a top-10 holiday ad?

Last year, Ad Age & Adrianne Pasquarelli took a look at the Top 10 Holiday Ads of the year. We...

PRODUCT UPDATE: Export to PowerPoint

Download your Immersion results so you can drop your knowledge into your slide presentations.
We...

Ultimate Pitch, Ultimate Demo

Pitching your startup to investors is the ultimate challenge. There is no maybe. There is no second...

Writer from Kia - Ad Breakdown

Last week our friends at Kia Motors spent $11M on their new Writer ad. Was it worth it? Let's find...

The secret to identifying new market segments

As a brand leader, your ultimate goal is to grow market share for your product.  And when you boil...

Do I want Market Research, Consumer Insights, or Content Prediction?

These terms of art get thrown around a lot in conversations I am having with customers and partners.

Too many decisions in your day? Take care of your brain!

After a day of making decisions turns into a week of it - the brain fog can be REAL. Constant gut...