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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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April Brings Product Updates for Immersion

We've been busy at Immersion and developing some game-changing updates for your Immersion...

Pause Really is Power: Powerade's Slam Dunk Storytelling

In our ad of the week - we are taking a look at a commercial that capitalizes on a huge...

Cow Farts aren't Funny Enough to Sell Burgers

Burger King is taking a big leap . . . into cow farts. 

"Because You Wouldn't Eat Your Best Friend"

We've been talking a lot in our "10 Ways to Improve Your Ads" about how putting a celebrity in your...

Pump Up the Drama: Super Bowl Ads Are Nothing Without A Story

As we roll on in to one of the biggest weekend's in advertising, we thought we'd take a look at at...

The Neuroscience of Cheating

By all accounts, Carl Shapiro was a shrewd businessman. He built Kay Windsor into one of the...

Even Jon Hamm Needs a Good Story

Apple Tv+ and Jon Hamm? Seems like a recipe for success right off the bat. 

Immersion Drives Sales

Immersion creates sales.