4 min read
Is Brand Love a Thing? Unlocking the Science
Brand love goes beyond mere loyalty—it's a deep, emotional connection that transforms customers into brand advocates....
Meetings Today Podcast with Bishop-McCann powered by Immersion
Written by: Marketing - Sep 19, 2019 12:03:00 PM
Meetings Today’s Tyler Davidson talks with Bishop-McCann’s Vice President of Sales & Marketing, Tracy Kinsey and Paul Zak of Immersion Neuroscience on using the Immersion Neuroscience software to measure the return on experience in the events/meeting space.
3 min read
Does Social Connection Increase Happiness?
Apr 9, 2024 Written by Paul J. Zak
As we navigate the complexities of modern life, the 2024 World Happiness Report sheds light on the underpinnings of...
2 min read
Double Cupcakes - Measuring the Impact of Live Experiences
Apr 2, 2024 Written by Paul J. Zak
Why do people flock to live theater events in an age where digital entertainment is just a click away? This blog delves...