The first time you met your life partner.  Birth of your child.  The destruction and death of 9/11/2001. They are seared into your memory. 

In the 1980’s Coca-Cola was losing market share to Pepsi. The solution, the Coke people thought, was to make a new formula that tasted more like, ahem, Pepsi.  Coca-Cola conducted 30,000 blinded taste tests and found that 55% of people said "New Coke" was better than the original. People also said New Coke tasted better than Pepsi.  Coca-Cola spent over four million dollars to decide if they should launch New Coke.  The people had spoken so the launch was on.

What do people really feel?

Paul talks with our friends Derek Lundsten and Todd Staples about Immersion Neuroscience and it’s ability to accurately predict market outcomes.

"The challenge with meeting engagement is that it’s really, really tough to measure. Conference planners look at session attendance, session polling, social media buzz, post-event surveys, and more. But understanding the impact that certain ideas, speakers, or live-event environments have on attendees is an inexact science. That just might be changing. Immersion Neuroscience, a company founded by neuroscientist Paul Zak, has a wearable technology that measures immersion in live experiences and video content."

Meetings Today’s Tyler Davidson talks with Bishop-McCann’s Vice President of Sales & Marketing, Tracy Kinsey and Paul Zak of Immersion Neuroscience on using the Immersion Neuroscience software to measure the return on experience in the events/meeting space.

Bishop-McCann powered by Immersion Neuroscience has now created: Return on Experience.

People don’t always tell the truth – watch this video to see 5 examples of how Immersion measures unconscious emotional responses to let you create extraordinary content and experiences!

Trust is the enabler of global business — without it, most market transactions would be impossible. It is also a hallmark of high-performing organizations. Employees in high-trust companies are more productive, are more satisfied with their jobs, put in greater discretionary effort, are less likely to search for new jobs, and even are healthier than those working in low-trust companies. Businesses that build trust among their customers are rewarded with greater loyalty and higher sales. And negotiators who build trust with each other are more likely to find value-creating deals.