4 min read
Is Brand Love a Thing? Unlocking the Science
Brand love goes beyond mere loyalty—it's a deep, emotional connection that transforms customers into brand advocates....
Paul talks with our friends Derek Lundsten and Todd Staples about Immersion Neuroscience and it’s ability to accurately predict market outcomes.
If you’re interested in learning more about how this software is used to effectively capture Neuro activity and provide measurements in real time Listen to the Podcast Here.
3 min read
Does Social Connection Increase Happiness?
Apr 9, 2024 Written by Paul J. Zak
As we navigate the complexities of modern life, the 2024 World Happiness Report sheds light on the underpinnings of...
2 min read
Double Cupcakes - Measuring the Impact of Live Experiences
Apr 2, 2024 Written by Paul J. Zak
Why do people flock to live theater events in an age where digital entertainment is just a click away? This blog delves...