4 min read
Is Brand Love a Thing? Unlocking the Science
Brand love goes beyond mere loyalty—it's a deep, emotional connection that transforms customers into brand advocates....
"The challenge with meeting engagement is that it’s really, really tough to measure. Conference planners look at session attendance, session polling, social media buzz, post-event surveys, and more. But understanding the impact that certain ideas, speakers, or live-event environments have on attendees is an inexact science. That just might be changing. Immersion Neuroscience, a company founded by neuroscientist Paul Zak, has a wearable technology that measures immersion in live experiences and video content."
Click here to read the article by MeetingsNet about Bishop-McCann’s new partnership with Immersion Neuroscience and what it has to offer.
3 min read
Does Social Connection Increase Happiness?
Apr 9, 2024 Written by Paul J. Zak
As we navigate the complexities of modern life, the 2024 World Happiness Report sheds light on the underpinnings of...
2 min read
Double Cupcakes - Measuring the Impact of Live Experiences
Apr 2, 2024 Written by Paul J. Zak
Why do people flock to live theater events in an age where digital entertainment is just a click away? This blog delves...