1 min read

Measuring Live Meeting Engagement

By Marketing on Sep 23, 2019 8:15:00 AM

"The challenge with meeting engagement is that it’s really, really tough to measure. Conference planners look at session attendance, session polling, social media buzz, post-event surveys, and more. But understanding the impact that certain ideas, speakers, or live-event environments have on attendees is an inexact science. That just might be changing. Immersion Neuroscience, a company founded by neuroscientist Paul Zak, has a wearable technology that measures immersion in live experiences and video content."

Click here to read the article by MeetingsNet about Bishop-McCann’s new partnership with Immersion Neuroscience and what it has to offer.

Marketing

Written by Marketing

Measure. Love. That is one of our guiding principles here at Immersion. we want you to be able to measure your audiences attention and emotional response to compelling content. And we want you to love using Immersion any time, anywhere.