1 min read

How Our Brains Decide When to Trust

By Marketing on Jul 30, 2019 2:48:00 PM

Topics: featured

Trust is the enabler of global business — without it, most market transactions would be impossible. It is also a hallmark of high-performing organizations. Employees in high-trust companies are more productive, are more satisfied with their jobs, put in greater discretionary effort, are less likely to search for new jobs, and even are healthier than those working in low-trust companies. Businesses that build trust among their customers are rewarded with greater loyalty and higher sales. And negotiators who build trust with each other are more likely to find value-creating deals.

Despite the primacy of trust in commerce, its neurobiological underpinnings were not well understood until recently. Over the past 20 years, research has revealed why we trust strangers, which leadership behaviors lead to the breakdown of trust, and how insights from neuroscience can help colleagues build trust with each other — and help boost a company’s bottom line.

To learn more on the biology of trust and how to boost your company’s bottom line click here.

Marketing

Written by Marketing

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