Why Your Gut is Wrong (But is Sometimes Right)
The oil rig Deepwater Horizon exploded in 2010 causing deaths and a massive oil spill in the Gulf...
The Neuroscience of Disneyland
Pirates of the Caribbean—that's easily the best ride at Disneyland. At least for me.
On Being One's Own Rabbit
On Being One's Own Rabbit is the title of a 1927 article by British scientist and mathematician...
5 Ways to Create Immersive Training@ Training Magazine
The editors at Training Magazine asked me if I could identify best practices from the training data...
Face Freaks
It was such a great idea.Capture people's emotional states from facial twitches.
How to Optimize Training with Immersion @TD Magazine
TD Magazine invited me to write an article discussing what our clients have learned using the...
Sweating the Data?
I love to sweat.When working out.
Why not EEG?
That's me and Dr. Jorge Barraza, Immersion's co-founders, calibrating a high-density...
Neuromyths Debunked
Immersion is full of neuro-nerds. In the last 15 years I've done about 10,000 blood draws to...