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Immersion Blog

Paul J. ZakFeb 15, 2021 9:57:12 AM1 min read

Using Immersion to Optimize UX

Retailers are battling each other to capture sales online. Prices matter, but so do ...
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Paul J. ZakFeb 8, 2021 8:01:34 AM1 min read

Sustain High Performance With Psychological Safety

Teamwork: is it hard or easy?
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Paul J. ZakJan 18, 2021 9:21:01 AM2 min read

Optimizing Organizational Performance

I've spent much of the last 20 years developing the science of interpersonal trust and ...
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Paul J. ZakJan 5, 2021 9:06:30 AM2 min read

Can you Dial for Answers?

Data analysts like to say that more data is always good.
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Paul J. ZakDec 14, 2020 6:30:00 AM2 min read

Flowing into Immersion

Steamed mussels, white wine, and espresso. Mihaly, or Mike as he preferred to be called ...
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Paul J. ZakDec 7, 2020 4:07:20 PM2 min read

Battle Tested

"I INTEROGATE TERRORISTS FOR A LIVING AND I NEED THAT STUFF TOMORROW!"
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Paul J. ZakNov 26, 2020 6:08:11 AM2 min read

Thank You to Immersion Super Fans

"Gratitude is not only the greatest of virtues, but the parent of all others." So said ...
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Paul J. ZakNov 16, 2020 4:56:03 PM2 min read

Crowd-Sourcing Content Creation Using Immersion

Years ago, I served as a consultant to a large ad agency and was invited to join a ...
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Paul J. ZakNov 9, 2020 8:03:49 AM1 min read

Neuroscience-as-a-Service: Democratizing Neuroscience

Neuroscience is awesome! Also, very complicated. Specially trained scientists need a lab ...
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