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Immersion Blog

Daniel KraftOct 6, 2021 12:08:32 PM3 min read

Ultimate Pitch, Ultimate Demo

Pitching your startup to investors is the ultimate challenge. There is no maybe. There is ...
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Arlynn MemsicSep 27, 2021 4:29:20 PM5 min read

Brand Hit + Miss: Tiffany & Co. + Heineken

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Scott BrownSep 21, 2021 8:30:07 AM< 1 min read

Writer from Kia - Ad Breakdown

Last week our friends at Kia Motors spent $11M on their new Writer ad. Was it worth it? ...
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Scott BrownSep 14, 2021 9:52:59 AM3 min read

The secret to identifying new market segments

As a brand leader, your ultimate goal is to grow market share for your product. And when ...
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Scott BrownSep 10, 2021 12:49:56 PM2 min read

Do I want Market Research, Consumer Insights, or Content Prediction?

These terms of art get thrown around a lot in conversations I am having with customers ...
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Alison RomerSep 9, 2021 7:48:27 AM1 min read

Too many decisions in your day? Take care of your brain!

After a day of making decisions turns into a week of it - the brain fog can be REAL. ...
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Arlynn MemsicAug 24, 2021 1:15:02 PM1 min read

PRODUCT UPDATE: Sharing Measurements

You can now SHARE your Immersion results with a click! Immersion is a pretty impressive ...
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Paul J. ZakAug 12, 2021 2:52:39 PM2 min read

Does drinking after work work?

Need a raise?
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Alison RomerAug 4, 2021 11:08:37 AM2 min read

AVOID THE CREATIVE CRAPSHOOT: What can we know for sure?

I worked at marketing agencies for over thirteen years. And I loved the chaos.
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