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Writer from Kia - Ad Breakdown
Last week our friends at Kia Motors spent $11M on their new Writer ad. Was it worth it? ...
The secret to identifying new market segments
As a brand leader, your ultimate goal is to grow market share for your product. And when ...
Do I want Market Research, Consumer Insights, or Content Prediction?
These terms of art get thrown around a lot in conversations I am having with customers ...
Too many decisions in your day? Take care of your brain!
After a day of making decisions turns into a week of it - the brain fog can be REAL. ...
PRODUCT UPDATE: Sharing Measurements
You can now SHARE your Immersion results with a click! Immersion is a pretty impressive ...
Does drinking after work work?
Need a raise?
AVOID THE CREATIVE CRAPSHOOT: What can we know for sure?
I worked at marketing agencies for over thirteen years. And I loved the chaos.
Build better! Get smarter data to understand your users
The journey of product builders and app designers all starts the same: a spark of ...
PRODUCT UPDATE: Reels
New feature alert! Measure multiple pieces of content in one Immersion Experience with ...