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Immersion Blog

Paul J. ZakNov 9, 2020 8:03:49 AM1 min read

Neuroscience-as-a-Service: Democratizing Neuroscience

Neuroscience is awesome! Also, very complicated. Specially trained scientists need a lab ...
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Paul J. ZakNov 2, 2020 8:30:10 AM3 min read

Why Your Gut is Wrong (But is Sometimes Right)

The oil rig Deepwater Horizon exploded in 2010 causing deaths and a massive oil spill in ...
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Paul J. ZakOct 26, 2020 1:37:59 PM2 min read

The Neuroscience of Disneyland

Pirates of the Caribbean—that's easily the best ride at Disneyland. At least for me.
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Paul J. ZakOct 1, 2020 6:47:12 AM1 min read

On Being One's Own Rabbit

On Being One's Own Rabbit is the title of a 1927 article by British scientist and ...
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Paul J. ZakSep 21, 2020 8:26:41 AM< 1 min read

5 Ways to Create Immersive Training@ Training Magazine

The editors at Training Magazine asked me if I could identify best practices from the ...
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Paul J. ZakSep 2, 2020 6:00:00 AM2 min read

Face Freaks

It was such a great idea. Capture people's emotional states from facial twitches.
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Paul J. ZakSep 1, 2020 2:11:59 PM1 min read

How to Optimize Training with Immersion @TD Magazine

TD Magazine invited me to write an article discussing what our clients have learned using ...
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Paul J. ZakAug 31, 2020 6:00:00 AM1 min read

Sweating the Data?

I love to sweat. When working out.
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Paul J. ZakAug 26, 2020 9:10:18 AM2 min read

Why not EEG?

That's me and Dr. Jorge Barraza, Immersion's co-founders, calibrating a high-density ...
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