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Immersion Blog

Paul J. ZakJul 28, 2020 3:13:33 PM2 min read

The Science of Superfans

Superfans are thrilled by an experience and they respond in an oversized way. The ...
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Paul J. ZakJul 20, 2020 6:19:00 AM2 min read

Why we give to charity

Ben. The little boy's name is Ben. He looks so happy. So, why is his father heartbroken?
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Paul J. ZakJul 6, 2020 1:20:34 PM2 min read

Immersion on the Move

Every year cars have more automated features, but some people still want to get on the ...
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Paul J. ZakJun 2, 2020 8:00:00 AM2 min read

Why do some TED Talks go viral?

My knees were shaking as I walked onto the stage at the Edinburgh International ...
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Paul J. ZakMay 26, 2020 8:00:00 AM2 min read

Customized Classroom

Teachers get too much and too little credit for student outcomes.
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Paul J. ZakMay 21, 2020 8:00:00 AM2 min read

Creating Extraordinary Customer Experiences

After two days, I resolved that Canberra is the world's most boring city. That is why I ...
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Paul J. ZakMay 18, 2020 10:00:00 AM1 min read

Best Practices When Running Remote Meetings

The global pandemic has forced meetings, teaching, and training to be remote. Running a ...
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Paul J. ZakApr 15, 2020 11:14:02 AM< 1 min read

What Your Brain Wants To Watch

News or entertainment?
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Paul J. ZakApr 7, 2020 6:23:00 AM2 min read

Size Matters. How Facebook & Immersion Figured Out What People Love

The largest advertiser in the world, consumer products company Proctor & Gamble, cut ...
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