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The Science of Superfans
Superfans are thrilled by an experience and they respond in an oversized way. The ...
Why we give to charity
Ben. The little boy's name is Ben. He looks so happy. So, why is his father heartbroken?
Immersion on the Move
Every year cars have more automated features, but some people still want to get on the ...
Why do some TED Talks go viral?
My knees were shaking as I walked onto the stage at the Edinburgh International ...
Customized Classroom
Teachers get too much and too little credit for student outcomes.
Creating Extraordinary Customer Experiences
After two days, I resolved that Canberra is the world's most boring city. That is why I ...
Best Practices When Running Remote Meetings
The global pandemic has forced meetings, teaching, and training to be remote. Running a ...
What Your Brain Wants To Watch
News or entertainment?
Size Matters. How Facebook & Immersion Figured Out What People Love
The largest advertiser in the world, consumer products company Proctor & Gamble, cut ...