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What Your Brain Wants To Watch
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Size Matters. How Facebook & Immersion Figured Out What People Love
The largest advertiser in the world, consumer products company Proctor & Gamble, cut ...
Your Virtual Events are the New TV
Will your attendees stay tuned or click away?
The Power of Distributed Neuroscience
Fears of the COVID-19 variant of the coronavirus are impacting all unnecessary ...
Fewer Brains Mean Bigger Data
Many companies built their reputations on surveying a thousand or more people to capture ...
Getting Schooled: How Immersion Works in the Classroom
At Immersion, we are "on the ground" technologists. By that I mean we have partners not ...
Why We Remember
The first time you met your life partner. Birth of your child. The destruction and death ...
The Neuroscience of Failed Product Launches
In the 1980’s Coca-Cola was losing market share to Pepsi. The solution, the Coke people ...
Going Forward By Starting Backwards
The American Psychological Association christened the 2000s "The Decade of Behavior." ...