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Is NBA Lane the best sports ad ever?
AdWeek calls ‘NBA Lane’ “one of the best sports ads ever." Created to celebrate the 75th ...
TEMPTATIONS PICKS "TREAT" THIS HALLOWEEN
You probably saw our post measuring the top 2020 Holiday Ads. And we KNOW some of you ...
What makes a top-10 holiday ad?
Last year, Ad Age & Adrianne Pasquarelli took a look at the Top 10 Holiday Ads of the ...
PRODUCT UPDATE: Export to PowerPoint
Download your Immersion results so you can drop your knowledge into your slide ...
Ultimate Pitch, Ultimate Demo
Pitching your startup to investors is the ultimate challenge. There is no maybe. There is ...
Brand Hit + Miss: Tiffany & Co. + Heineken
Writer from Kia - Ad Breakdown
Last week our friends at Kia Motors spent $11M on their new Writer ad. Was it worth it? ...
The secret to identifying new market segments
As a brand leader, your ultimate goal is to grow market share for your product. And when ...
Do I want Market Research, Consumer Insights, or Content Prediction?
These terms of art get thrown around a lot in conversations I am having with customers ...