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LA Fitness: Welcome to your comeback
LA Fitness is trying to call it a comeback . . . but we're not here for it.
UNBIASED FEEDBACK: The french fry edition
THE GREAT FRY-OFF! At Immersion, we are not quite ready to give up the gluttony of the ...
80's nostalgia and wacky humor drive immersion in ryan reynolds' new aviation ad
Ryan Reynolds is at it again . . . so you know we had to measure the Immersion!
Oxytocin Forms Attachments to Products, Building Customer Loyalty
Loyalty. It is among the most valued traits in our friends and also what brands strive to ...
You're Measuring the Wrong Thing.
We all know vanity metrics exist. We talk about them with disdain, yet we still analyze ...
Does Brady's Hertz Commercial stand up to internet hype?
Hertz is adding electric vehicles to its fleet and it’s making quite a stir.
AVOID THE CREATIVE CRAPSHOOT: What can we know for sure?
I worked at marketing agencies for over thirteen years. And I loved the chaos.