Double Cupcakes - Measuring the Impact of Live Experiences
Why do people flock to live theater events in an age where digital entertainment is just a click...
Posts about
Measurement
Machine learning identifies hit songs - 97% accuracy
Predicting hit songs in notoriously difficult. Researchers have now applied machine learning (ML)...
Can your Customer Really Tell You What They Like?
How do we understand what people truly enjoy? Especially when it comes to taste.
Understand How Your Content Will Perform BEFORE You Post.
Jumping on the recent trend of marketing with memes can be a powerful yet inexpensive way for...
Finger Pulse Measures Participants Using Only a Smartphone. No Smartwatch required!
Are you having trouble recruiting people for your measurements due to lack of equipment?
Music in Advertising: A Top 20 hit will not save your ad.
Every so often you hear about a brand dropping a huge sum of money to secure a famous song in their...
"They're Gonna Want You Dead" - Ladder's Tagline Drives Tension and Immersion in their new Spot
"They're gonna want you dead," claims the tagline from Ladder in a new ad.
Immersion Drives Sales
Immersion creates sales.
10 ways to improve your ads
After 20+ years of research in neuromarketing, we've learned a thing or two about what makes the...