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The Hidden Power of Fantasy Sports: How It Creates Customer Value
🏈 NFL playoffs are fast approaching. 🏀 The NBA is in full-throttle mode. Fans are glued ...
How Real-Time Value Measurement Empowers Learning & Development Teams
Unlocking the ROI of L&D: Why Training Programs Are Essential for Leaders and ...
How to Create Peak Moments for Theme Park Visitors
This past weekend marked the annual Walt Disney World Marathon, a celebration of ...
How to Create the Ultimate Fan Experience (Like Taylor Swift’s Eras Tour)
Taylor Swift’s Eras Tour offers a masterclass in creating unforgettable fan experiences, ...
Is Coffee Badging Bad?
Is 'coffee badging' the new work-life hack or a sign of disengagement? Dive into the ...
Wood, Metal, and Happiness - How the Brain Works on Contrasts
Try this experiment. If you have a stainless steel sink, put one hand on it and the other ...
Allostasis and Increasing Happiness
Inviting ATTENDEES AND AUDIENCES to Share Real-Time Feedback
How BBDO China Used Neuroscience to Create an Immersive, High-Impact Dove Chocolate Ad
Chocolate lovers in China share the same passion for indulgence as people around the ...