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Immersion Blog

Paul J. ZakDec 4, 2025 8:13:00 AM3 min read

Ambient Intelligence Needs Better Signals; Immersion Already Has Them

OpenAI CEO Sam Altman and designer extraordinaire Jonny Ive just announced they will be ...
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Paul J. ZakAug 8, 2025 3:56:03 PM3 min read

Why AI Ads Fall Flat — And How to Fix Them for Just $12

AdWeek just reported something that every marketer should pay attention to: people’s ...
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Laura Beavin-Yates, PhDAug 1, 2025 4:04:40 PM7 min read

How the Cleveland Cavaliers Used Neuroscience to Measure Fan Experience

In live sports, emotion is everything. The goosebumps when the anthem ends. The roar ...
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Laura Beavin-Yates, PhDMay 12, 2025 4:07:11 PM3 min read

How to Measure Attendee Engagement and Event Value in Real Time Using Smartwatches

In today's data-driven event landscape, understanding the real-time emotional impact of ...
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Paul J. ZakApr 25, 2025 3:01:46 PM2 min read

Market Research Under Fire: How Survey Fraud Exposes a Bigger Problem

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Laura Beavin-Yates, PhDApr 9, 2025 9:03:59 AM4 min read

Nostalgia Isn’t Enough: Why Snow White and Other Movie Reboots Miss the Emotional Mark

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Paul J. ZakApr 1, 2025 1:13:11 PM5 min read

How Value Measurement Improves Sales and Builds Customer Loyalty

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Paul J. ZakMar 11, 2025 4:16:09 PM3 min read

Become an Immersion Neuroscience Certified Coach

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Laura Beavin-Yates, PhDMar 4, 2025 4:30:48 PM8 min read

How to Create an Exceptional Resort Experience That Guests Value and Remember

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