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Immersion Blog

Laura Beavin-Yates, PhDNov 5, 2024 2:33:00 PM4 min read

Inviting ATTENDEES AND AUDIENCES to Share Real-Time Feedback

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Paul J. ZakOct 15, 2024 9:49:33 AM3 min read

How BBDO China Used Neuroscience to Create an Immersive, High-Impact Dove Chocolate Ad

Chocolate lovers in China share the same passion for indulgence as people around the ...
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Paul J. ZakOct 8, 2024 2:36:48 PM4 min read

Theater and Community

What is theater? At its core, theater is a powerful medium of storytelling that creates a ...
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Paul J. ZakOct 7, 2024 5:56:05 PM3 min read

How SIX Promotes Teamwork

Do you know John? He's that guy at work who is always complaining, who does not work that ...
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Paul J. ZakOct 7, 2024 12:36:13 PM5 min read

Are AI Companions a Good Substitute for Human Contact?

How lonely do you feel right now from 1-10? Does your loneliness change after you receive ...
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Paul J. ZakSep 22, 2024 4:22:26 PM4 min read

Value Measurement: Why It's Essential

In today’s competitive landscape, how do you know you’re not just meeting but exceeding ...
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Laura Beavin-Yates, PhDSep 22, 2024 4:22:14 PM4 min read

How to Measure Value During Sporting Events

Maximizing the financial success of live sporting events is more challenging than ever. ...
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Laura Beavin-Yates, PhDSep 22, 2024 4:22:03 PM4 min read

How to Measure Value for Retail Experiences

Is the “retail apocalypse” as inevitable as some might suggest?
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Laura Beavin-Yates, PhDSep 22, 2024 4:21:52 PM5 min read

How to Measure Value for Video Content

In a world where visual and video content reign supreme, the stakes have never been ...
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