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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Your Brain is a Prediction Engine . . . & Market Research has NOTHING on That

"Neuroforecasting is the practice of using neurophysiology to predict population-wide behaviors...

Increase Productivity & Retention With Better Connectedness at Work

Connection. As social creatures we naturally seek out and build connections with others. But, what...

Access to Inspiration: Dr. Paul Zak

Inspiration. It’s the magic that allows us to transcend ordinary human experiences.

Sue Stockdale...

Finger Pulse  Measures Participants Using Only a Smartphone. No Smartwatch required!

Are you having trouble recruiting people for your measurements due to lack of equipment?

Do You Suffer from Brand Narcissism?

Marketers create brand trackers, charts and graphs about how our brand exists in the world. We host...

Need to Trim a Live Event? Duplicate - Don't Lose Data!

You ever send an email too soon and JUST.WANT.IT.BACK? Have your computer crash before you hit save...

Retro Ad of the Week: Burger King is NOT a Whopper of an Ad

The summer of nostalgia continues! For this week's ad, we decided to check out Burger King's 1997...

Influencing Shopper Decisions

Over the past decades, marketing has been defined by inflection points. The ways we speak to our...

Retro Ad of the Week: Blockbuster Really DID Know What They Were Doing

The start of summer has us feeling nostalgic here at Immersion!