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Paul J. Zak

Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.

Embracing Neural Diversity & Predicting Behavior

Emotional Fitness: Where to Start

Discover the evolution of "emotional fitness" from its recognition in 1949 to today’s innovative...

Is Brand Love a Thing? Unlocking the Science

Brand love goes beyond mere loyalty—it's a deep, emotional connection that transforms customers...

Does Social Connection Increase Happiness?

As we navigate the complexities of modern life, the 2024 World Happiness Report sheds light on the...

Double Cupcakes - Measuring the Impact of Live Experiences

Why do people flock to live theater events in an age where digital entertainment is just a click...

Confelicity and Behavior Change

In this blog we explore the idea of 'confelicity' - the joy in sharing others' happiness - which is...

Why Happiness?

Humans have long been fascinated with the pursuit of happiness, a quest that transcends cultures,...

Extending Healthspan

Discover the secrets to not just living longer, but living better by intentionally focusing on your...