Is Brand Love a Thing? Unlocking the Science
Brand love goes beyond mere loyalty—it's a deep, emotional connection that transforms customers...
Does Social Connection Increase Happiness?
As we navigate the complexities of modern life, the 2024 World Happiness Report sheds light on the...
Double Cupcakes - Measuring the Impact of Live Experiences
Why do people flock to live theater events in an age where digital entertainment is just a click...
Confelicity and Behavior Change
In this blog we explore the idea of 'confelicity' - the joy in sharing others' happiness - which is...
Why Happiness?
Humans have long been fascinated with the pursuit of happiness, a quest that transcends cultures,...
Extending Healthspan
Discover the secrets to not just living longer, but living better by intentionally focusing on your...
Mental Health at Work
Workplace wellness initiatives are on the rise, but not all benefits have the same impact on...
The Neuroscience of Transformation
While transformation is often associated with external changes, it requires internal changes as...
Emotional Hormesis - Why Stress Is Often Beneficial
Did you know a certain amount of stress can actually be beneficial to well-being and productivity?...