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Paul J. Zak

Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.

10 Ways to Increase the Impact of Your Holiday Ad

Oh, the holidays. The winter holiday season is the make or break time to hit sales targets for...

Building Trust Remotely

I was privileged to have a LinkedIn Live conversation with Dr. Jeffrey Hull, the Education...

Using Immersion to Optimize UX

Retailers are battling each other to capture sales online. Prices matter, but so do services...

Optimizing Organizational Performance

I've spent much of the last 20 years developing the science of interpersonal trust and showing...

Can you Dial for Answers?

Data analysts like to say that more data is always good.

Flowing into Immersion

Steamed mussels, white wine, and espresso. Mihaly, or Mike as he preferred to be called in...