4 min read
Is Brand Love a Thing? Unlocking the Science
Brand love goes beyond mere loyalty—it's a deep, emotional connection that transforms customers into brand advocates....
Written by: Paul J. Zak - Sep 21, 2020 8:26:41 AM
The editors at Training Magazine asked me if I could identify best practices from the training data collected by Immersion's clients. Excellent idea! Immersion is a prediction engine, so I reviewed anonymized data to identify training that generated high immersion. Across several analyses, we have found the correlation between immersion and recall runs from 0.60-0.70. In human-speak, this means if one delivers high immersion training, participants will remember more of the content weeks later. I contacted learning architects at companies that consistently generated high immersion and asked them to share how they structured their training. The approaches they shared with me are immediately applicable now that the majority of training is being done remotely.
For you science nerds, the article also includes a discussion of neural basis of long-term memory formation and explains why emotional resonance is essential to facilitate information recall. I hope you will find it useful in your practice. Read the article here.
Apr 25, 2024 Written by Paul J. Zak
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