Last week our friends at Kia Motors spent $11M on their new Writer ad. Was it worth it? Let's find out...
An Immersion score of 70 is great! We benchmark the industry average at 50, so, this is significantly more impactful than the typical car commercial.
If you notice, the creators did a fabulous job on the branding moment. Sneaking the beauty shot of the car and the logo in just between two big peaks of immersion near the end was a brilliant move.