How to Measure Value During Live Entertainment

The live entertainment industry, encompassing Broadway shows, concerts, and blockbuster movies, is designed to provide immersive and memorable experiences. Yet, many productions fall short, struggling to recoup their investments. Despite Broadway grossing $1.54 billion in the 2023-2024 season, many shows still flounder financially due to high production costs and inconsistent audience attendance​ (Playbill)​ (Broadway League)​ (Broadway News). Alarmingly, a staggering 80% of new Broadway productions fail to recoup their initial investments and close early, often within their first year​. Over 50% of customers believe that businesses fail to deliver exceptional experiences, resulting in disappointing sales and revenue. So, how can you ensure your investment or creation hits the mark?

Goodbye Bias & Bullsh*t, Hello Value Measurement

For high-level decision-makers with serious money at stake, and creators who have often poured years of passion into a production, traditional post-experience surveys just don’t cut it. These outdated methods are biased, vague, and often misleading. Imagine having access to precise, in-the-moments insights about the value your audience is getting as your event unfolds. Enter Value Measurement, a groundbreaking approach that taps directly into what the brain loves, providing objective and accurate feedback on the most captivating and valuable moments of your experience. 

Value Measurement can be seamlessly integrated into the live event production process, offering crucial insights at every stage. Whether you're developing and testing storylines during pre-production, refining elements during rehearsals, or gauging audience reactions during previews and live performances, this tool ensures you make data-driven adjustments to maximize audience value and connection.

The best part? Implementing Value Measurement is incredibly straightforward, from initial planning and design through to live shows. Join thousands of other event creators who are using this cutting-edge technology to measure real-time audience feedback and significantly boost their success. 

To measure Value for your live entertainment experience, follow these easy steps: 

• Set Up: Navigate to the ‘Invites’ tab in the SIX app, click ‘Create an Invite’, and select ‘Live Event’. Click Share to get a link and QR code which you can add to event tickets or place around the venue.
• Audience Opts-In: Your audience downloads the SIX app, where they can opt-in to anonymously and passively share their experience with you. Participation is always voluntary, and data is fully anonymized to ensure privacy.
• Measure In-the-Moment: After opting-in, the app guides attendees to pair their smartwatch or wearable* and to start measuring. They then sit back and enjoy the show while our algorithms passively track the release of neurotransmitters like oxytocin and dopamine, signaling experiential impact in real-time.
• Get Detailed Insights: Once the experience ends, open the app to get a FREE Value and Safety Score and a summary of actionable insights. You can also purchase a comprehensive post-event report with a dynamic timeline of experiential impact, demographic summaries, and customized insights to improve future experiences.

By adopting Value Measurement, you can move beyond biased feedback and surface-level insights to truly understand and enhance the value of your live entertainment events. Join the ranks of top experiential designers who are already leveraging this innovative solution for superior design, execution, and successful delivery of exceptional experiences. 

Click here to learn more about Value Measurement, or experience it yourself today by scanning the QR code below to see how much your brain loves a fun video!

*Note, Immersion can help you source wearables if you are interested in providing them to your audience. Email info@getimmersion.com to learn more.