Your Brain is a Prediction Engine . . . & Market Research has NOTHING on That
"Neuroforecasting is the practice of using neurophysiology to predict population-wide behaviors...
Posts about
Prediction
LA Fitness: Welcome to your comeback
LA Fitness is trying to call it a comeback . . . but we're not here for it.
You're Measuring the Wrong Thing.
We all know vanity metrics exist. We talk about them with disdain, yet we still analyze them and...
Do I want Market Research, Consumer Insights, or Content Prediction?
These terms of art get thrown around a lot in conversations I am having with customers and partners.
Machine Learning with Immersion
Immersion is a prediction engine. It was designed from the get-go to accurately and consistently...
Can you Dial for Answers?
Data analysts like to say that more data is always good.
Battle Tested
"I INTEROGATE TERRORISTS FOR A LIVING AND I NEED THAT STUFF TOMORROW!"
Why Your Gut is Wrong (But is Sometimes Right)
The oil rig Deepwater Horizon exploded in 2010 causing deaths and a massive oil spill in the Gulf...
On Being One's Own Rabbit
On Being One's Own Rabbit is the title of a 1927 article by British scientist and mathematician...