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Immersion Blog

A collection of articles, thoughts, and actual neurological measurements from the Immersion team.

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Posts about

Customer Journey

Using Immersion to Optimize UX

Retailers are battling each other to capture sales online. Prices matter, but so do services such...

The Neuroscience of Disneyland

Pirates of the Caribbean—that's easily the best ride at Disneyland. At least for me.